How is business going? TreadZ Owners Enjoy Community ROI
Zalinski’s recipe for success? Small businesses across the country have faced a rollercoaster of challenges over the past two years, but as 2022 dawns, TreadZ is going from strength to strength, said co-owner Erin Zalinski.
“We were able to use what we have to share with others,” she said, explaining that the store space is often used for product launches, fundraisers and other community events. “Supply chains have been a problem, but I have been resourceful, bringing in other brands and finding new product lines to fill the gaps caused by these supply shortages.”
Resourcefulness and commitment to the community.
As the Omicron variant travels across the country, a new wave of uncertainty hangs over economies near and far, increasing consumer demand.
“We’ve had several customers come in for items they wouldn’t usually buy for months,” Zalinski said. “A lot of people are buying in advance these days.”
While specializing in outdoor footwear, TreadZ, 812 Grand Ave., also offers customers a variety of apparel and accessory options, including warm winter apparel to ward off the freezing temperatures that come with heavy snowfall in recent weeks.
“Business has been good,” Zalinski said. “We have a long tradition of strong local support, and I believe we owe it to our consistency over the years.”
“We started as a shoe store,” Zalinski recalls. “Jon wanted his own business and we saw an opportunity in the market after Dragon’s Boot and Shoe closed.”
Founded in 2007, TreadZ was a chance for Zalinski and her husband, Jon, to break away from 9-5, leverage what they learned during their years working in outdoor retail. and create something of their own.
About five years ago, the couple took their entrepreneurial ambitions one step further by opening Toad & Co. at 816 Grand Ave., next to TreadZ.
“We really needed the space next door for logistics, and we had done good business with Toad & Co. before that,” Zalinski explained.
The couple teamed up with the clothing company, which has its roots in Telluride, opening its Glenwood Springs location in 2017.
“We really care about having a high level of customer service and providing the community with quality products,” Zalinski said.
Despite the stores’ success, being an entrepreneur is a niche career that Zalinski said she didn’t anticipate. After discovering Glenwood Springs during a college break, she fell in love with the Roaring Fork Valley and decided to stay.
A few years later, Zalinski met her husband, another transplant who was drawn to the region’s idyllic scenery and outdoor recreation opportunities.
“I’m more of a job person than a career person,” she said. “I’ve never really liked the idea of settling into anything before. I’ve now been doing this, TreadZ, longer than I’ve done anything else.
But when it comes to work, Zalinski said she experienced restlessness before opening TreadZ.
“I don’t see TreadZ going anytime soon,” she said.
In the face of a pandemic, wildfires, landslides and everything that comes next, Zalinski’s passion for his business remains strong.
- How is business going? TreadZ Owners Enjoy Community ROI
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